Clique Apps, a Los Angeles startup, has launched a service that builds standalone mobile apps for individual musicians and creators, rather than offering them a profile within a shared platform such as Patreon or FanFix. Founded by Cody Blake, Matthew Esposito and Peter Bunetta, the company aims to let creators own their fan relationships directly, arguing that fans searching for an artist in the App Store should find that artist's own branded app rather than a third-party platform. The launch reflects a broader industry push, also seen at major labels, to capture and monetise direct data on "superfans", who are increasingly viewed as central to music industry revenue growth.

Clique launched on 29 July and builds each artist a finished, branded app in about a week, running on a shared modular system that lets artists toggle features such as content, messaging, monetisation and ticketing. Early partners include dancer GiaNina, Warner Records artist Alex Sampson and pop artist Leah Kate, who have used the apps for tour ticketing, exclusive livestreams and fan content sharing. The company remains invite-only. Its launch coincides with a Goldman Sachs report estimating better superfan monetisation could unlock $4.3 billion in annual revenue, citing Luminate data showing superfans spend 66% more on live music and twice as much on physical releases than average listeners; Warner Music Group is separately building its own superfan app.