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Spider-Man: Brand New Day is the latest big-screen outing for Marvel's Spider-Man, made jointly by Sony Pictures, which owns the film rights to the character, and Marvel Studios, which oversees the wider Marvel Cinematic Universe. It arrives in cinemas as one of the most closely watched releases of the year, given the character's long history as one of Hollywood's most reliable box-office draws.

The film's early takings are being measured against the "opening weekend" record, a standard industry benchmark that tracks how much a film earns in North American cinemas in its first three days of release. That record was previously held by Avengers: Endgame, the 2019 finale to a long-running series of Marvel superhero films that became one of the highest-grossing movies ever made.

Box-office records like this matter to the film industry because they are seen as a gauge of a franchise's popularity and of the broader health of the cinema business, particularly for the superhero genre, which some had suggested was losing its pulling power after a run of weaker results in recent years.