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Yours Always Festival, Featuring Benson Boone & Sombr, Has Been Canceled
The Yours Always Festival, a new pop music event set to feature headliners Benson Boone and sombr, has been cancelled less than two months before it was due to debut in Salt Lake City on 2-3 October. The cancellation, attributed to "unforeseen circumstances", has left ticket holders confused, as the festival's website has been deactivated and its social media accounts deleted, with no working contact email available for enquiries.
The two-day festival was announced on 24 June and was also due to feature Stephen Sanchez, Labrinth, Joshua Bassett, Daniel Seavey, Bella Kay, BØRNS, the Hellp, Voila and Thomas Day. Ticket holders reportedly began receiving unexplained refunds over the weekend, and Billboard has contacted representatives for Boone and sombr to ask whether the artists' teams were informed before the news broke publicly.
In short
- Yours Always Festival cancelled weeks before its October debut
- Website, social media and contact email all disappeared
- Ticket holders refunded without explanation; cause unclear
Explained simply
Salt Lake City is Utah’s largest city and a regular venue for concerts and other live events. Yours Always was announced in June as a new two-day pop festival, with performances planned for 2–3 October.
Its advertised headliners were Benson Boone, an American singer known for pop songs such as “Beautiful Things”, and sombr, the stage name of American singer-songwriter Shane Boose. The line-up also included Stephen Sanchez, Labrinth and other emerging and established pop acts.
Festivals involve co-ordinating performers, venues, ticketing and travel, so cancellations can affect both audiences and artists’ plans. The event’s disappearance from its website and social media has left ticket holders with limited ways to seek information.