India’s Yash Raj Films Launches Raah Records With Aman Single ‘Jaadugari’ (EXCLUSIVE)
India's Yash Raj Films (YRF), one of the country's leading privately held entertainment studios, has launched a new record label called Raah Records, aimed at discovering and developing original Indian music talent independent of film soundtracks. This marks a notable strategic move for YRF, which has spent over five decades producing music primarily for its own films, as it now seeks a foothold in India's growing independent music scene by backing standalone artists over the long term rather than releasing one-off tracks.
The label's debut release, "Jaadugari" by singer-songwriter Aman, arrives on major streaming platforms on 5 August, following a year of behind-the-scenes collaboration between the artist and the label. Raah Records is being positioned as a career-focused incubator rather than a conventional release-driven label, led by Nakul Sharma, YRF's senior general manager for music management, who will oversee artist development, songwriting, production and marketing support. YRF chief executive Akshaye Widhani described the venture as building on the studio's five-decade legacy of talent discovery, and the company says further artists and releases are planned as the label's roster expands.
In short
- YRF launches Raah Records, a label for original Indian music beyond film
- Debut single "Jaadugari" by Aman out 5 August
- Label focuses on long-term artist careers, not one-off releases
Explained simply
Yash Raj Films is a major Indian film studio known for producing films and their soundtracks. For more than five decades, its music work has largely been tied to its own movies, where songs can help tell the story and reach a wide audience.
Raah Records is the studio’s new label for music made outside film soundtracks. It plans to support singers and songwriters over time, with help on writing, recording and promotion; Nakul Sharma, who oversees music management at Yash Raj Films, is leading the effort.
The label is entering India’s independent music scene, where artists release work in their own name rather than as part of a film. Its first release is “Jaadugari”, by singer-songwriter Aman, and the studio says it intends to add more artists and music to the label.
Art Asia Culture Entertainment Film Music TV World