Sheffield hospitality and property tech branches out with Irish acquisition – Prolific North
Good, I now have solid detail on the acquisition. Here's the summary:
SUMMARY:
Sheffield-headquartered technology firm ASK4 has acquired Limerick-based IMS Connect, expanding its footprint into the Irish and European hospitality markets. The deal sees ASK4, which specialises in connectivity and property technology, take on IMS Connect's expertise in building internet services and managed IT support for the hospitality and serviced living sectors, marking a push into new long-stay accommodation markets.
IMS Connect will continue trading as "IMS Connect by ASK4" while the two firms' platforms are integrated, and its existing leadership team is set to remain in place. ASK4 chief executive Andrew Dutton called the acquisition a "landmark moment" that opens a new market in long-stay hospitality while strengthening the company's presence in Ireland and Europe, while IMS Connect founder Shane Hartigan said joining ASK4 created an "exciting opportunity" for the business. Marco Morra of GI Partners, which backs ASK4, said the move reflected a strategy of expanding into adjacent markets with strong fundamentals; financial terms of the deal were not disclosed.
- Sheffield's ASK4 acquires Irish firm IMS Connect
- Deal expands ASK4 into long-stay hospitality and European markets
- IMS Connect keeps its leadership and brand during integration