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Assassin’s Creed Valhalla director comes back to Ubisoft to be game director for the entire brand
Ubisoft has brought back Ashraf Ismail, the director of Assassin's Creed Valhalla, as game director for the entire Assassin's Creed franchise. Ismail had left the studio previously, and his return signals Ubisoft's efforts to strengthen creative leadership across the long-running series as it continues to expand with new entries and spin-offs.
The move places Ismail in an overarching creative role spanning the whole brand rather than a single title, reflecting how Assassin's Creed has grown into a multi-project franchise requiring unified direction. His prior work on Valhalla, one of the series' best-selling and most ambitious instalments, is likely a key reason Ubisoft sought him out to help guide the franchise's future direction.
In short
- Ashraf Ismail returns to Ubisoft as Assassin's Creed brand game director
- He previously directed Assassin's Creed Valhalla
- Role oversees creative direction across the whole franchise
Explained simply
Assassin’s Creed is a long-running series of historical action games made by Ubisoft, a French video-game company. Its games use fictional characters and conflicts alongside settings inspired by different periods of history.
The series has grown beyond individual games to include multiple projects and spin-offs. Ashraf Ismail previously directed Assassin’s Creed Valhalla, and his role across the franchise concerns how its creative direction is coordinated as Ubisoft develops future entries.