Phantom Blade Zero's dedicated PlayStation State of Play showcase appears to have been quietly dropped, after developer S-GAME announced it will instead release its own 11-minute gameplay trailer independently. The switch matters because it marks a departure from Sony's usual marketing playbook for a major PS5 exclusive, and comes amid ongoing backlash over Sony's decision to stop manufacturing physical game discs, which some speculate may have made the studio wary of hosting its big reveal on Sony's platforms.

S-GAME confirmed the new trailer will air on 11th August alongside the opening of pre-orders, stating that "development on Phantom Blade Zero is now complete" ahead of its 29th October launch. The State of Play event had originally been teased during Sony's previous broadcast as a "late summer" deep dive, but with no announcement forthcoming, Push Square suggests it has likely been cancelled, though this remains speculation, and both Sony and S-GAME have been approached for comment.