GTA 6 “will be an incredible bargain” at $80, says Take-Two CEO, as the Rockstar owner isn’t trying “to maximize price”
Take-Two chief executive Strauss Zelnick has described Grand Theft Auto 6 as “an incredible bargain” at $80, saying the company is focused on offering value rather than simply charging the highest possible price. His remarks matter because GTA 6 is one of the industry’s most anticipated releases and its pricing could influence expectations for other major games.
The comments address debate over whether the game will cost $80, a price above the long-standing $70 standard for new blockbuster releases. Take-Two owns Rockstar Games, the developer of GTA 6, and Zelnick said the company aims to balance price with the value players believe they receive.
- Take-Two says GTA 6 would offer strong value at $80.
- The company says it is not simply maximising price.
- GTA 6 pricing may shape wider games industry expectations.