A Nicolas Cage horror film from 2024 has achieved significant commercial success transitioning from theatrical release to becoming a global streaming phenomenon on Hulu. The actor portrays a demonic serial killer opposite Maika Monroe, who plays an FBI investigator with supernatural abilities. The film's initial theatrical momentum stemmed from a targeted marketing campaign that emphasised Cage's unsettling performance, which purportedly affected Monroe during production.

The film exemplifies a contemporary shift in the horror industry where originally-conceived properties have proven more commercially successful than franchise sequels. As other independent horror films have similarly outperformed established franchises, studios are expected to increase investment in fresh horror concepts and backing for emerging filmmakers, particularly those appealing to younger audiences.