Don’t Believe Paramount’s Hype: California AG Rob Bonta Claims Ellison Muddying WBD Merger Waters With Misinformation & Side Deals; “We Intend To Win” – Guest Column
California's Attorney General is spearheading a multistate legal challenge against Paramount Skydance's acquisition of Warner Bros Discovery, contending the deal would produce unlawful market concentration. The combined entity would control approximately one-third of theatrical film distribution and one-third of cable television channels, with particular concern around blockbuster films—which generate 88 percent of box office revenue—where just four distributors would control over 90 percent of output.
Bonta frames the dispute as a straightforward antitrust matter where reduced competition would likely lead to higher consumer prices, diminished content quality, and fewer productions. He characterises recent pro-merger endorsements and commitments to film releases as insufficient to address the structural competitive harm he argues the merger would create. A federal court has scheduled trial for March 2027.
- California AG and 12 states are suing to block Paramount-Warner Bros Discovery's $111 billion merger on antitrust grounds
- Merger would concentrate film distribution and cable ownership, potentially raising consumer prices and reducing content availability; trial set for March 2027