Block Blast!, the puzzle game that was the most downloaded free iPhone title of 2025, is launching an ad-free version on Apple Arcade from 3 September. The move addresses one of the game's biggest complaints: intrusive ads that play after every lost round, forcing players to close and reopen the app to skip them. It also signals that the title, despite still ranking number one on the App Store into 2026, may be past its peak growth and is now being positioned for a subscription-based revenue model.

Block Blast! has amassed around 725 million lifetime installs according to Appfigures, with some estimates as high as 868 million, and reported 70 million daily active users alongside 300 million monthly active users earlier in 2026. However, monthly downloads appear to have declined from a late-2024 high of nearly 50 million, suggesting the game is maturing. The ad-free version, Block Blast!+, arrives on Apple Arcade alongside titles including Art of Fauna: Cozy Puzzles+, NFL Retro Bowl '27 and Let's Play! Oink Games+; Apple Arcade costs $6.99 a month or can be bundled with Apple One plans starting at $19.95 a month.