Framework to Debut in Miami During Art Basel: ‘More Requests to Bring What We Do to Different Markets’
Framework, a Southern California-based independent dance event organiser, is entering the Miami market with a December 4 show featuring Dutch electronic duo ANOTR at a previously unused venue on Watson Island during Art Basel week. This debut represents the company's first event outside California and follows recent announcements of shows near Phoenix and ongoing ties to a venue in Texas.
The Miami show exemplifies Framework's expansion strategy, which prioritises partnerships with established local promoters over traditional market entry. Founder Kobi Danan emphasises that the company remains selective about growth, expanding only when community demand aligns with suitable artists, venues and cultural moments, rather than pursuing expansion as an end in itself.
- Framework, a Los Angeles electronic music promoter, debuts in Miami during December's Art Basel with Dutch duo ANOTR, marking its first event outside California
- The company is expanding selectively into new markets through partnerships with local independent promoters rather than pursuing aggressive corporate growth