Unwell valued at £370 million after WTSL investment
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Unwell, the media company founded by Alex Cooper and Matt Kaplan, has received its first outside investment from Patrick Whitesell’s WTSL, valuing the business at $500 million (£370 million). The investment provides growth capital for expansion while allowing Cooper and Kaplan to keep majority ownership of the self-funded company.
Founded in 2023, Unwell targets Gen Z women and says it has been profitable since launch, reaching 70 million women each month through franchises led by Cooper’s “Call Her Daddy” podcast. WTSL’s investment amount was not disclosed, but Unwell said it would help fund acquisitions and investments; the announcement followed reports alleging workplace problems, which Cooper has disputed.
- WTSL investment values Unwell at £370 million
- Founders retain majority ownership
- Funding is intended to support expansion
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Unwell is a media company set up in 2023 by podcast host Alex Cooper and film and television producer Matt Kaplan. It makes shows and other content aimed mainly at younger women, with Cooper’s interview and advice podcast Call Her Daddy as its best-known programme.
Patrick Whitesell runs WTSL, an investment firm focused on entertainment and media businesses. An outside investment means WTSL is putting money into Unwell in return for a stake, while Cooper and Kaplan are expected to keep overall control.
The deal gives Unwell funds to grow, including by buying or investing in other businesses. It also puts a financial value on a relatively new company whose public profile has grown quickly alongside scrutiny of reports about its workplace culture.
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Originally published by Variety as “Alex Cooper and Matt Kaplan’s Unwell Media Company Valued at $500 Million After Investment From Patrick Whitesell’s WTSL”.