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2K launches new studio to build its ‘next blockbuster sports franchise’
2K has launched Small Axe Studios, a new AAA development studio intended to create its “next blockbuster sports franchise”. The announcement matters because signs suggest the project could be a football game positioned to compete with EA Sports FC, potentially expanding 2K’s presence in major sports gaming.
2K has not confirmed which sport the new title will cover, but its announcement image appears to include a mock football badge. Small Axe grew out of 2K Sports Lab, announced in 2023, and is led by Aaron McHardy, who previously worked on EA’s FIFA series; 2K already publishes NBA 2K, WWE 2K and PGA Tour 2K.
In short
- 2K launches Small Axe Studios for a new major sports game.
- Clues suggest it may be a football title.
- Former FIFA leadership adds weight to the speculation.
Explained simply
2K is the sports publishing label of Take-Two Interactive, the company behind games including NBA 2K, WWE 2K and PGA Tour 2K. Sports games often use official teams, players and competitions, and major releases can build large audiences through yearly updates and online play.
The new studio grew out of 2K Sports Lab, announced in 2023, and is led by Aaron McHardy, who previously worked on EA’s FIFA series. 2K has not said which sport the studio’s game will feature; football is one possibility, but the announcement image alone does not confirm that.
A football title from 2K could enter a market where EA Sports FC is a major established series. Whether the project becomes a direct rival will depend on its sport, licensing and the game itself.
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