Kylie Jenner’s New ALO Campaign Is Pretty in Pink: Here’s Where to Shop It Online
Kylie Jenner has fronted Alo Yoga’s latest campaign, launched alongside the brand’s new Pink Marshmallow activewear colourway. The Los Angeles-shot campaign presents a more private, reflective image of Jenner, focusing on movement, family time and moments away from public attention.
– Jenner wears the Alosoft Intuition Bra (£68) and High-Waist Intuition Capri (£98) in Pink Marshmallow Heather.
– Other featured items include the £225 Sunset Sneaker, Splendor Bra (£68), Better Together Legging (£134) and Aspire Tank (£68).
– The campaign follows Alo partnerships with figures including BTS’ Jin, BLACKPINK’s Jisoo and Tyla.
- Kylie Jenner fronts Alo Yoga’s new Pink Marshmallow campaign.
- Her featured bra and capri set costs $166.
- The campaign emphasises privacy and everyday wellbeing.
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Kylie Jenner is an American businesswoman and television personality who became widely known through the reality series Keeping Up with the Kardashians. She is part of the Kardashian-Jenner family and has also built beauty and fashion businesses with a large social-media following.
Alo Yoga is a Los Angeles-based clothing brand best known for yoga, fitness and casual activewear. It sells items such as leggings, sports bras and trainers, and has increasingly used celebrity partnerships to promote its products internationally.
Fashion campaigns often pair a public figure with a new collection or colour to draw attention to both the clothes and the brand. Such partnerships can help a sportswear label compete in the wider market for everyday clothing that is designed to be worn both for exercise and outside it.