Budweiser has introduced a limited-edition beer flavoured with baseball bats to coincide with Major League Baseball’s Field of Dreams game in Iowa. The promotion is designed to link the brand with the nostalgia of the event, which is held near the filming location of the 1989 baseball film *Field of Dreams*.

The article presents the product as an unusual novelty, playing on the idea of the smell and taste of wooden bats. Budweiser’s launch forms part of the wider marketing surrounding MLB’s Iowa game, an event intended to celebrate baseball’s history and its cultural connection to the film.