Apple proposes to take a 15% cut of purchases made outside the App Store

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Apple proposes to take a 15% cut of purchases made outside the App Store

TechCrunch · 3 hours ago

Apple has proposed charging developers a 15% commission on purchases completed through external links in iOS apps, after a US court required it to set out a revised fee structure. The proposal is significant because it forms part of Apple’s long-running dispute with Epic Games over whether Apple’s App Store rules unfairly restrict developers’ ability to direct customers to alternative payment options.

The proposed rate would fall to 5% for small-business developers and 10% for participants in Apple’s Video, News and Mini Apps partner programmes; subscription renewals would also carry a 10% fee. Apple had previously imposed a 27% charge and restrictions on how external links could be presented, which led to contempt-related proceedings; the Supreme Court declined to pause the lower-court case. Apple argues the fees recover the cost of maintaining its platform, and notes Google Play has comparable link-out charges.

  • Apple proposes a 15% fee for purchases made via external iOS app links.
  • Eligible small businesses would pay 5%; some partner programmes would pay 10%.
  • The proposal follows court pressure in Apple’s dispute with Epic Games.

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