Meta ran adverts on Facebook and Instagram promoting an AI "nudify" app called Kromix, which used the likeness of a prominent female US politician to advertise its ability to generate nonconsensual pornographic deepfakes, despite the company's own policies banning sexual content in adverts. The episode highlights Meta's repeated failure to stop advertisers exploiting its platforms to promote tools that create nonconsensual intimate imagery, and raises concerns about how such technology is increasingly being used to target elected officials, who are overwhelmingly women.

Kromix marketed itself as an "AI image styler" with "no restrictions," inviting paid users to upload photos for use in explicit scenarios, and was also available via Apple's App Store until Wired contacted the company. The ads, targeted solely at male users, were traced to an account that ran 32 adverts over five to 46 hours before Meta removed them following Wired's enquiry; the account had been created on 3 August. The Tech Transparency Project, which uncovered the ads, and researchers at the American Sunlight Project warned that easily accessible AI tools are turning ordinary public images of politicians into material for deepfake abuse, echoing similar cases involving Grok-generated images of officials in Sweden, England and Northern Ireland earlier this year.