The Women's Super League has launched its first official fantasy football game, redesigning the format to tackle the retention problems that plague fantasy sports over long seasons. Rather than copying the model used by Fantasy Premier League, the app splits the WSL season into six shorter chunks and merges players from both the WSL and second-tier WSL 2 into a single pool, aiming to keep casual fans engaged and prevent winning squads becoming too predictable.

The game launches to coincide with the new WSL season, which opens with Manchester United hosting London City Lionesses next month, and is available online or through the WSL app. Users pick a squad within a fixed budget, capped at three players per club, and can draw from all 14 WSL teams and 12 WSL 2 sides, with points based on real match performances and options to transfer or substitute players. WSL digital products head Joey Davidson said the change addresses a flaw seen in the unofficial Aerial Fantasy game, where only a handful of clubs were genuinely competitive, causing squads and engagement to converge and stagnate by January.