BlizzCon is returning for the first time in three years, with Blizzard confirming a lineup of celebrity guests including T-Pain, Simu Liu, deadmau5 and the K-pop group YOASOBI. The event, taking place 12-13 September at the Anaheim Convention Center, marks the first BlizzCon staged under Xbox's management following Microsoft's $75.4 billion acquisition of Activision Blizzard, and signals the franchise's push to blend gaming with celebrity and music crossover appeal.

T-Pain will appear for the Overwatch World Cup, Liu will compete in the Blizzard Classic Cup StarCraft II Entertainment Match, and deadmau5 will attend a Diablo-focused developer panel. YOASOBI will headline BlizzCon's first-ever esports halftime show, while returning act LE SSERAFIM closes the main stage; other guests include influencer Duke Dennis and former child actor turned streamer Khleo Thomas. Passes are officially sold out, though resale may become available via Tixr, and Blizzard says the opening ceremony, panels and esports competitions will be livestreamed.