Sony's two releases dominated the North American box office over the weekend of 21–23 August 2026, with Marvel's Spider-Man: Brand New Day taking a fourth-weekend total of $35 million and Blumhouse's horror sequel Insidious: Out of the Further opening to $23 million. The result underlines Sony's strength across two very different franchises at once, a marked improvement on the same slot a year earlier when the studio's adult drama Caught Stealing flopped badly.

Brand New Day, starring Zendaya and directed by Destin Daniel Cretton, is now Sony's highest-grossing film ever, with a projected domestic cume of $845.4 million that puts it within reach of overtaking Avengers: Endgame's $858.3 million as the second-biggest domestic release of all time. Insidious 6 marks the fifth instalment to open above $20 million, buoyed by strong pre-release social media buzz of 282.2 million followers across platforms. Elsewhere, Universal's The Odyssey added $17.7 million in its sixth weekend (running total $537.2 million), Paramount's PAW Patrol: The Dino Movie took fourth place with $9.25 million, and Lionsgate's Jason Statham thriller Mutiny opened to an estimated $7–9 million.