Olivia Rodrigo issues Serena Joy on sold-out 500-copy CD
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Olivia Rodrigo has released her previously unreleased song 'Serena Joy' exclusively as a 500-copy CD, with all copies selling out at an independent California record shop. The Handmaid's Tale-inspired track was designed to support local record retail and generate buzz ahead of Rodrigo's Daisy Chain Fields festival, an all-women event whose proceeds go to organisations supporting women and girls.
The CDs sold out at Analog Record Shop in Tustin, roughly eight miles from Irvine's Great Park, where the festival takes place on 29 August with performances from Chappell Roan, Doechii, Mitski and others. 'Serena Joy', named after the Margaret Atwood character, was recorded during sessions for Rodrigo's June album but left off its tracklist; the shop said it would have a three-day head start before any wider release, though Rodrigo has not confirmed a digital launch date.
- Rodrigo's 'Serena Joy' sold out as a 500-copy CD exclusive
- Sales tied to her upcoming Daisy Chain Fields festival
- Wider digital release remains unconfirmed by Rodrigo
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Olivia Rodrigo is a US singer and songwriter known for pop songs about teenage life and relationships. She rose to prominence with her 2021 debut album Sour, followed by Guts in 2023, and has since become one of the most prominent younger artists in mainstream pop.
Serena Joy is a character in The Handmaid’s Tale, Margaret Atwood’s novel about a society in which women’s freedoms are severely restricted. The story has also been adapted for television, making its characters widely recognisable beyond the book’s readers.
Independent record shops are smaller retailers that often sell limited releases to attract music fans and support physical formats such as CDs and vinyl. Rodrigo’s Daisy Chain Fields is an all-women music festival in California, with proceeds intended for groups that support women and girls.
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Originally published by NME as “Olivia Rodrigo surprise releases ‘The Handmaid’s Tale’-inspired new song ‘Serena Joy’ on limited edition CD”.