ASUS’ first gaming soundbar is now available in the US for $600
ASUS has launched its first gaming-focused soundbar, the ROG Gjallar, in the US, priced at $600. First unveiled in early July, the device is built around multiplayer gaming and features integrated microphones designed to filter teammates' voices and in-game audio while suppressing background noise, allowing headset-free communication without losing voice clarity.
Named after the mythical horn Gjallarhorn from Norse mythology, the soundbar uses a 5.1.2-channel setup to deliver three-dimensional Dolby Atmos sound, paired with a wireless 6.5-inch, 65W subwoofer connected via a dedicated 5GHz link to avoid lag. Its control hub includes an LCD screen for adjusting volume, playback, inputs and EQ settings, and it offers extensive connectivity including USB-C, HDMI 2.1 with eARC, optical, 3.5mm AUX and Bluetooth 5.3, plus two USB-A ports for accessories, making it compatible with PCs, Macs, consoles and TVs. The Gjallar is listed on Best Buy and ASUS's US site, though stock appears currently unavailable, with a "Notify Me" option offered to interested buyers.
- ASUS launches its first gaming soundbar, the ROG Gjallar, for $600
- Features built-in mics to filter teammate voices and in-game audio
- Supports Dolby Atmos, wide connectivity, but currently sold out/unreleased
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ASUS is best known as a computer hardware maker, particularly through its ROG (Republic of Gamers) brand, which covers laptops, monitors and other equipment aimed at gamers. A soundbar is a single speaker unit, often paired with a separate subwoofer, designed to replace multiple speakers around a room. Historically, soundbars have mostly targeted people watching films or television, so ASUS applying the format to gaming is a shift into new territory.
The main appeal for gamers is being able to hear game sound and talk to teammates without wearing a headset, which is where features like built-in microphones and noise filtering come in. This matters because voice chat and precise, directional audio (knowing where a sound is coming from in a game) are considered important for competitive and social online gaming, and headsets can be uncomfortable for long sessions.
At $600, this positions the product as a premium accessory rather than a mass-market one, competing with existing home cinema soundbars as well as gaming headsets and speaker setups. Its relevance lies in what it suggests about how hardware makers are trying to adapt everyday home entertainment products specifically for gaming audiences.