Sky, owned by Comcast, is continuing to expand its investment in original scripted content even as it pursues a separate $2.13 billion deal to acquire ITV's networks and streaming businesses. Meghan Lyvers, Sky UK's managing director of scripted originals, spoke to The Hollywood Reporter ahead of her appearance at the Edinburgh TV Festival about the broadcaster's strategy of prioritising bold, character-driven, emotionally resonant stories over sheer volume of output, as it competes for attention against streamers and other traditional broadcasters.

Sky's upcoming slate includes legal drama War, ordered with HBO and starring Sienna Miller and Dominic West, alongside a second season of dark comedy Sweetpea with Ella Purnell, both premiering later this year before airing with US partner Starz. The broadcaster has already had success in 2026 with titles including Possession, starring Gugu Mbatha-Raw, and Prisoner, which has been renewed for a second season, and it is also developing a contemporary reimagining of The Girl With the Dragon Tattoo. Lyvers, who joined Sky in 2022 from CBS Studios, said the company's guiding principle is serving its premium subscriber base with exceptional, curated programming rather than high volume, even as its investment in original content increases.