Sarah Goldberger, founder and CEO of New York-based organic dog treat company Lord Jameson, says she believes dogs should benefit from the same nutritional principles championed by the US "Make America Healthy Again" (MAHA) movement, which promotes whole, nutrient-dense foods and discourages artificial additives. Goldberger, who launched the brand in 2019 after her own dog Jameson suffered medication-related toxicity, said the company has never used artificial colours or flavours, and hopes to encourage other pet food brands to adopt similarly "clean" ingredient standards.

Lord Jameson's treats are organic, gluten-free and preservative-free, yet Goldberger said they achieve an 18-month shelf life, which she called a significant selling point. She noted that a survey of more than 1,000 pet owners revealed widespread dog allergies and sensitivities to animal proteins, preservatives and colourings, and said the treats have helped dogs with conditions such as colitis and diabetes, as well as improving digestion generally. The company, which is vertically integrated with manufacturing based in Boulder, Colorado, has avoided price rises and tariff-related issues by sourcing largely from North America, and has expanded into a "protein-inspired" range made with organic sorghum. Goldberger said she personally eats the treats and includes them in her children's lunchboxes.