Google’s expanded Gemini app is criticised for giving separate names and interfaces to features that could be handled invisibly by one assistant. The article argues that this makes consumer AI unnecessarily confusing and may reflect Gemini’s lack of a single defining use case, even as Google adds more capable voice and agent functions.

Daily Brief is presented as an AI-generated agenda drawing on services such as Gmail and Calendar, but the author says its reminders can be irrelevant or intrusive, including prompts linked to previous searches. Spark, which can act on a user’s behalf, is considered more useful but needlessly branded as a separate mode; similar divisions exist in Claude and ChatGPT. The article suggests Apple may benefit by improving familiar tools such as Siri, Spotlight, Photos and Camera without requiring users to learn new AI product names or modes.