Game developers including Failbetter and New Blood say they have been falsely accused online of using generative AI to create artwork, despite publicly opposing its use. The article argues that these disputes matter because rapidly changing AI tools and vague claims about their capabilities make visual misinformation harder to assess, while accusations can unfairly burden creators who rely on conventional artistic work.

Failbetter’s Hannah Flynn says major announcements now reliably prompt questions about AI use, although the studio has pledged not to use generative AI in its games; she distinguishes concerned fans from drive-by social-media critics. New Blood faced similar claims about its horror game Tenebris Somnia and released behind-the-scenes material showing how props were made. The article says improving visual and technical literacy is important both for recognising deceptive AI imagery and for better understanding how art is produced.