Whoop’s most expensive membership, Whoop Life, costs $359 a year and is aimed at people who want more detailed cardiovascular and blood-pressure monitoring from their fitness wearable. The article argues that its value depends largely on an individual’s health concerns: the extra data may offer reassurance to those with a family history of heart problems, but is likely unnecessary for most users.

Whoop offers three annual tiers: One at $199, Peak at $239 and Life at $359. Life includes the lower-tier fitness, sleep, recovery, stress and longevity features, alongside blood-pressure insights, ECG-based heart screening, priority phone support and a medical-grade sensor; however, ECG use has eligibility limits and wearable results should be discussed with a doctor where appropriate. For average users, the cheaper One plan already provides core training and recovery information.