Antonio Banderas, Marc Anthony Lead Agents of Change at Premios Juventud Marbella Debut
Univision Television Networks is transforming its Premios Juventud awards into a week-long international festival for the first time, culminating in Marbella, Spain on 3 September. As part of the milestone 23rd edition, the show will honour four "Agents of Change" — Antonio Banderas, Marc Anthony, Yandel and La Oreja de Van Gogh — a category that recognises artists' social impact and community work rather than career achievements, reflecting TelevisaUnivision's push to become a more global, Spanish-language media organisation since its 2022 merger.
The newly dubbed "PJ Fest" expands beyond a single ceremony to include creator initiatives and live concerts in Houston, Miami and Los Angeles ahead of the Marbella finale, with fan voting across 50 award categories having opened on 10 August. Banderas is honoured for founding the Lágrimas y Favores Foundation and co-hosting the Starlite Gala in his native Málaga; Anthony for his Maestro Cares Foundation and Venezuela earthquake relief efforts; Yandel for community and mental health initiatives including his orchestra-blending Sinfónico Tour; and La Oreja de Van Gogh, making their Premios Juventud debut, for charitable work including Guitarras Solidarias and Ay Haití, alongside a performance of their billion-streamed hit "Rosas".
In short
- Premios Juventud becomes week-long festival, ending in Marbella on 3 September.
- Banderas, Marc Anthony, Yandel and La Oreja de Van Gogh named Agents of Change.
- Award recognises artists' social impact, not just career achievements.
Explained simply
Premios Juventud is a Spanish-language awards show organised by Univision, a major US broadcaster. It recognises music and entertainment popular with young audiences, while its “Agents of Change” category focuses on artists’ community and charitable work rather than their careers.
The honourees include actors and musicians whose work connects them to causes beyond entertainment. Antonio Banderas has supported projects in Málaga, Marc Anthony founded a charity for children, and Yandel and La Oreja de Van Gogh have taken part in community and fundraising initiatives.
The festival format reflects TelevisaUnivision’s effort to reach audiences across countries and bring together music, creators and fans. Its expansion to Spain also gives the ceremony an international setting beyond its US events.
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