Kaskade, Electronic Music Icon, Signs With Pacific Music Group in Asia Partnership (EXCLUSIVE)
Electronic music artist Kaskade has signed with Pacific Music Group (PMG), a Hong Kong-based entertainment company, in a partnership aimed at growing his presence across Asian markets. The deal sees PMG take on strategic duties including brand partnerships, media relations and long-term market development for the Grammy-nominated DJ, whose career highlights include being the first DJ to headline Coachella and performing the Super Bowl's first in-game DJ set.
PMG, founded by Ne-Yo, Sonu Nigam, MC Jin and executive Jonathan Serbin, will support Kaskade's expansion into Japan, Korea, Southeast Asia and Greater China, tailoring brand and growth plans to each market. The agreement also ties into PMG's Ghostone Records imprint, which links Asia's electronic scene with the global industry, and follows the company's 2026 signing of former Girls' Generation member Tiffany Young as it builds out its roster since launching in 2025.
In short
- Kaskade signs with Pacific Music Group to expand across Asia
- PMG will handle brand deals, media relations and market growth
- Focus markets include Japan, Korea, Southeast Asia and Greater China
Explained simply
Kaskade is an American DJ and electronic music producer whose career has included major festival appearances and high-profile sporting events. DJs perform and mix recorded music, while producers create or shape tracks; many artists do both.
Pacific Music Group is a Hong Kong-based entertainment company founded in 2025 by musicians Ne-Yo, Sonu Nigam and MC Jin, alongside executive Jonathan Serbin. Music companies can help artists reach audiences through promotion, media work and commercial partnerships, often drawing on local knowledge in different countries.
Asia’s music markets include distinct audiences and industries, so an artist’s plans may vary from one place to another. PMG’s work with Kaskade is part of a wider effort to connect Asian music scenes with international artists and companies.
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