Bad Bunny’s Super Bowl LX Halftime Show Sweeps Emmy Awards
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Bad Bunny has picked up his first Emmy Awards, with his 2026 Super Bowl LX Halftime Show sweeping seven trophies at the Creative Arts Emmys on Saturday, the opening night of the 78th Emmy Awards. The ceremony recognised craftspeople and performers across variety, reality and nonfiction programming, and the Puerto Rican star's performance emerged as one of the night's standout winners, underlining the scale of the production behind his headline appearance.
Bad Bunny himself took home the award for Best Variety Special (Live), with the broadcast also winning Best Choreography for Variety or Reality Programming, Best Directing for a Variety Special, Best Music Direction, Best Lighting Design/Lighting Direction for a Special, Best Sound Mixing for a Variety Series or Special, and Best Technical Direction and Camerawork for a Special. By contrast, Kid Rock's rival Turning Point USA alternate halftime show failed to win any awards, highlighting the gulf in critical and industry recognition between the two productions.
- Bad Bunny's Super Bowl LX halftime show won seven Emmys on Saturday.
- He personally won Best Variety Special (Live), his first Emmy.
- Kid Rock's rival Turning Point USA halftime show won nothing.
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Bad Bunny, the Puerto Rican rapper and singer whose real name is Benito Antonio Martínez Ocasio, headlined the Super Bowl LX Halftime Show earlier this year, one of the most-watched entertainment slots in American television. His performance has now been recognised at the Creative Arts Emmys, a set of awards handed out ahead of the main Emmy ceremony that honours the technical and craft work behind television, such as choreography, directing, lighting and sound.
The Emmys themselves are among the most prestigious awards in American television, and the Creative Arts ceremony forms the opening night of the wider 78th Emmy Awards. Halftime shows are judged not just on the performer but on the whole production team, so wins in categories like directing, music and technical work reflect on everyone involved in staging the event, not just the headline act.
This year's Super Bowl also featured a rival halftime broadcast fronted by musician Kid Rock, organised by the conservative group Turning Point USA as an alternative to the main NFL show. The two events have been compared as representing different cultural and political audiences, which is relevant context for understanding why their contrasting fortunes at the Emmys have drawn attention.
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