Regal Cinemas, IFTA, CNC Launch Pilot to Test Whether Smarter Programming Can Reverse Falling Theater Admissions
Regal Cinemas, the Independent Film & Television Alliance (IFTA) and France's CNC have launched the Future of Distribution pilot, an international scheme to hand under-used cinema screens to a neutral programmer in an attempt to boost falling theatre attendance. Announced on Monday at the Lumière Summit in Saint-Paul-de-Vence, France, the initiative reflects a sharp decline…
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