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Tom Rothman on Sony’s ‘Spider-Man: Brand New Day’ Blockbuster Success, Being Outbid for ‘Obsession’ and More
Sony Pictures chief Tom Rothman celebrated the runaway success of "Spider-Man: Brand New Day" during an appearance at the Lumière Summit in Saint-Paul-de-Vence, France, where he spoke with Variety about the film industry's stronger-than-expected summer. The picture has become 2026's highest-grossing release, a result Rothman attributed to its emotional, character-driven approach rather than spectacle alone, arguing it works as a relatable "super-person" story about loneliness and friendship rather than a conventional superhero blockbuster. Rothman framed the film's performance, alongside other hits, as evidence that predictions of cinema's decline have been overstated.
Since its 31 July release, the film has taken $2.4 billion worldwide, including $923 million in North America, with Rothman crediting star Tom Holland and the backing of Disney and Marvel. He also discussed missing out on horror hit "Obsession", which cost just $700,000 to make but has grossed nearly $510 million, after Universal's Focus Features outbid Sony by a few million dollars, reportedly paying $14 million for the rights; Rothman said the film disproved claims that young audiences avoid cinemas. He additionally praised Netflix's gamble on "K-Pop Demon Hunters", now the streamer's most-watched film ever, saying culturally specific stories tend to achieve universal appeal.
In short
- "Spider-Man: Brand New Day" is 2026's top-grossing film at $2.4bn.
- Sony was outbid by Universal for low-budget hit "Obsession".
- Rothman says specific, human stories drive global box-office success.
Explained simply
Spider-Man is a Marvel character: a young man who gains superpowers and tries to balance them with ordinary life. Sony makes the Spider-Man films, while Marvel and Disney have also been involved in the latest film; Tom Holland plays the hero. The series combines action with stories about his friendships and personal struggles.
Film studios compete to make and distribute films, and successful cinema releases can bring in large audiences and revenue. Smaller productions can also attract viewers: horror film Obsession had a reported budget of $700,000, while Focus Features, part of Universal, secured its rights after bidding against Sony. Netflix releases films through its streaming service, including K-Pop Demon Hunters.
These examples matter to debates about whether cinema can still draw audiences, especially younger viewers, and how films find success across different platforms. They also show how studios and streaming services invest in stories with different budgets, genres and cultural settings.
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