Apple unveils foldable iPhone as new CEO Ternus makes debut
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Apple's new chief executive, John Ternus, led his first product showcase on Wednesday, confirming the company's first foldable handset, the iPhone Duo, alongside updates to the standard iPhone, AirPods and Apple Watch ranges. The event, titled "Surprise and Shine" and held in Cupertino, California, marked the public's first real look at how Ternus leads following his handover from Tim Cook, at a company now valued at $4.5tn (£3.5tn).
Ternus, a 25-year Apple veteran and former head of hardware engineering, unveiled the Duo nearly an hour into the keynote, pulling it from his back pocket and describing it as a device that "will redefine the experience of using a foldable phone", with wider displays and multidirectional cameras. He opened proceedings in a low-key maroon jumper and jeans, following a light-hearted video featuring Cook's voice, and struck a notably calmer tone than Steve Jobs, whose 2007 unveiling of the original iPhone was famously theatrical. Analysts described the moment as symbolically significant, signalling a new product era under Ternus, even as he continues to be measured against the legacies of both Cook and Jobs.
- Apple confirmed its first foldable phone, the iPhone Duo
- New CEO John Ternus led his debut product keynote
- Event also included updates to iPhone, AirPods and Apple Watch
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Apple's foldable phone, the iPhone Duo, is the company's answer to rivals such as Samsung, who have sold folding handsets for several years. It arrives alongside a change at the top of Apple, with John Ternus taking over as chief executive from Tim Cook, who had led the company since 2011.
Ternus spent 25 years at Apple, most recently running its hardware engineering division, before stepping into the top job. His approach is being closely watched because Apple, one of the world's most valuable companies, has built much of its identity around the way it launches products, a tradition shaped by co-founder Steve Jobs.
The event matters because it is the first real test of how Apple functions under new leadership, and because a folding iPhone represents a significant shift in the design of its flagship product.
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Originally published by The Guardian as “Apple’s new CEO introduces himself at annual showcase: ‘I continue to be inspired every single day’”.