A nine-year-old YouTuber named Mighty Mike, who posted Minecraft and Roblox content, allegedly spent $118,000 on YouTube advertising campaigns using his father's business credit card without proper authorisation. The revelation has captured widespread internet attention, raising questions about parental oversight and children's access to payment methods in the digital age.

The channel launched in early August and accumulated a modest following before the incident came to light on 14 September, when Dave, the boy's father who works in marketing, posted a video explaining the situation. He stated he was unaware of the high-budget ad campaigns his son had been running, though commenters had previously warned the child that his parents would discover what he was doing. View counts on the channel's videos varied dramatically, with some receiving fewer than 1,000 views whilst others garnered hundreds of thousands, with evidence suggesting paid advertising drove much of the traffic to higher-performing uploads.