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Business Culture Podcaster Sammi Cohen Is Launching Social Commerce Network (SCN), a Livestreamed News Show Inspired by TBPN and Aimed at Being a Next-Gen CNBC
Business and culture podcaster Sammi Cohen is launching Social Commerce Network (SCN), a digital-first live business news programme aimed at audiences who primarily consume news on social media. Beginning on 6 October, SCN will stream three times a week across YouTube, X, TikTok and Instagram, combining business news with interviews and positioning itself as a mobile-focused alternative to CNBC.
Cohen, whose platforms reach more than 500,000 followers, will co-host with former Greycroft principal and Bain consultant Alaina Hartley. Each two-hour broadcast will devote its first half to breaking news and the second to interviews with business leaders across technology, retail, finance, consumer goods, beauty and the creator economy. The show is inspired partly by TBPN, but is expected to appeal particularly to women, who make up about 70% of Cohen’s audience; launch sponsors have been secured, though they have not been named.
In short
- Sammi Cohen is launching a live social-media business news network.
- SCN begins 6 October with three weekly broadcasts.
- The programme targets mobile-first, female-skewing audiences.
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The case for
A social-first business news programme could meet audiences where they already spend time, making business coverage more accessible and engaging through live discussion and interviews. Its focus on women and creator-led industries may also broaden whose perspectives and commercial experiences are represented in business media.
The case against
A programme built around social platforms and sponsorship may face pressure to prioritise attention-grabbing content or sponsor-friendly topics over depth and independence. With a two-hour format and a broad range of sectors to cover, it may also struggle to provide the verification, specialist reporting and sustained analysis audiences expect from established business news outlets.
Explained simply
Business news programmes report on companies, markets and the people shaping the economy. CNBC is a long-running television channel in this area, while social media has become a way for many people to follow news and watch interviews on their phones.
Sammi Cohen is a business and culture podcaster with a large social media audience. Alaina Hartley, her co-host, has worked in investment and business consulting. The programme is also inspired by TBPN, a live online show focused on technology and business news.
The idea reflects efforts to reach audiences who may not watch traditional television news. Its mix of news and interviews is intended to cover several industries, including technology, retail and finance.