Darren Rovell said Kobe Bryant once considered investing $8 million for a 10% stake in KRAVE Beef Jerky, but his financial adviser persuaded him not to proceed. Six months later, Hershey acquired the company for $291 million, which Rovell said cost Bryant an estimated $23 million payday. The episode reportedly reinforced Bryant’s interest in business and his trust in Rovell’s judgement.

Bryant subsequently gave Rovell $10 million to pursue investment opportunities, leading to an investment in sports drink company BodyArmor. When Coca-Cola acquired BodyArmor, Bryant reportedly received a return of $444 million, helping establish his reputation as a highly successful athlete-investor. Rovell also described Bryant’s intense work ethic and constant focus on business, including late-night discussions and detailed investment conversations.