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‘Sense and Sensibility’ Is Officially Rewriting Romance
Focus Features has launched an interactive promotional experience for its upcoming adaptation of Jane Austen’s *Sense and Sensibility*, starring Daisy Edgar-Jones. Through SenseandSensibilityLetters.com, fans can write letters to send physically or display anonymously online, reviving the romance of handwritten correspondence ahead of the film’s cinema release.
Letters will be sent on branded stationery with a wax-seal sticker and bookmark, while participants can also receive Colonel Brandon’s letter to Elinor Dashwood. Directed by Georgia Oakley and written by Diana Reid, the film features Edgar-Jones, Esmé Creed-Miles, Bodhi Rae Breathnach, Caitríona Balfe, George MacKay and Fiona Shaw, and opens on 16 October.
In short
- Fans can send or anonymously share romantic letters online.
- The experience promotes a new adaptation of Jane Austen’s classic.
- *Sense and Sensibility* reaches cinemas on 16 October.
Explained simply
Jane Austen’s Sense and Sensibility is a novel about the Dashwood sisters, Elinor and Marianne, as they navigate love, family and money in early 19th-century England. Its story has been adapted for the screen several times, including a 1995 film.
Focus Features’ new adaptation stars Daisy Edgar-Jones as Elinor and is directed by Georgia Oakley, with a screenplay by Diana Reid. The promotional letter-writing experience draws on the novel’s use of letters to show how its characters communicate and form relationships.
The experience lets fans send letters on printed stationery or share them anonymously online, and includes a letter from Colonel Brandon to Elinor. It offers a way to engage with Austen’s story before the film’s cinema release.
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