Colombian singer-songwriter Camilo has partnered with Starbucks for “My Coffee. My Ritual.”, a campaign across participating Latin American and Caribbean markets. Rolling out over the coming months, it will connect coffee, music and personal rituals ahead of International Coffee Day, while highlighting coffee as a way for people to spend time together.

Camilo will create a playlist combining songs from his latest album, Para Cuando Sean Mayores, with earlier hits, which will be played during October coffee tastings in selected Starbucks locations. Customers will also have opportunities to attend curated Starbucks-Camilo experiences, while Camilo’s launch visit to Starbucks’ Hacienda Alsacia farm in Costa Rica focused on coffee production, farmers and regional baristas; the six-time Latin Grammy winner is among Latin music’s most successful singer-songwriters.