Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign
Sydney Sweeney appeared to reference boyfriend Scooter Braun in a promotional campaign for her lingerie brand, Syrn. She wore a gold necklace bearing the initials “SB”, which match Braun’s initials, although neither Sweeney nor the company confirmed its meaning.
The campaign promoted Syrn’s Smooth Cup Demi bra, designed with a smooth finish for wearing beneath T-shirts. Sweeney and Braun reportedly began seeing each other in 2025 and have since become more public, attending events together and sharing affectionate social-media posts; Braun recently described their relationship as a “true partnership”.
- Sweeney wore an “SB” necklace in a Syrn lingerie campaign.
- The initials appear to match boyfriend Scooter Braun’s name.
- The couple have become increasingly public about their relationship.