The article highlights products shaped by women designers and founders across automotive, travel, cycling, golf, reproductive health and electronics. It argues that women’s expertise can produce more inclusive, practical and distinctive designs, while challenging industries where senior product-design roles remain dominated by men.

– Slate Auto Fastback SUV: Tisha Johnson’s EV design prioritises an approachable appearance and modularity; the pickup starts below $25,000 in the US and has attracted about 180,000 reservations.
– Away The Carry-On: Founded by Jen Rubio and Steph Korey, this aluminium case offers a 32-litre capacity, TSA locks, 360-degree wheels, compression and a hidden laundry bag.
– Jelenew Mont Blanc jacket: Marion Clignet helped develop a women-specific cycling jacket made largely from recycled nylon, with ventilation, UV protection and packability.
– TaylorMade Kalea Gold driver: Michelle Penney helped create a lightweight, forgiving club tailored to women’s swing profiles, with 11.5- or 13.5-degree lofts.
– Natural Cycles NC° Band: Elina Berglund Scherwitzl’s screenless wearable tracks overnight health data and sends it to a fertility app, which claims 93 per cent accuracy.
– Adafruit Pimoroni Badgeware Badger: The article also begins discussing engineer Limor Fried, known as Ladyada, and her role in electronics.