A Luminate study examined how streaming platforms can sustain successful series, focusing on release schedules and gaps between seasons. It found that long waits are generally associated with lower viewership, while binge releases create sharp initial spikes and weekly releases encourage steadier engagement.

Netflix’s “Wednesday” reportedly lost nearly 60% of its audience after returning following an almost three-year break, while “The Rings of Power” experienced a similarly steep decline after two years. Despite their volatility, binge releases remained common, accounting for about 40% of major streaming releases in the first half of the year.