This article ranks the most influential music videos from the 1990s, a decade that established music videos as a distinctive art form with lasting cultural impact. The '90s generated creative innovation across grunge, pop and hip-hop that has since been difficult to replicate in today's oversaturated content landscape.

The featured examples include:
– Britney Spears' "…Baby One More Time" – a pop landmark with schoolgirl styling and iconic choreography that earned three MTV Video Music Award nominations in 1999
– Beck's "Loser" – a low-budget gem shot for $300 by director Steve Hanft, featuring home-video aesthetics with surreal, psychedelic imagery and stop-motion effects
– Snoop Dogg's "Gin and Juice" – a hip-hop anthem depicting a chaotic house party with cameos by Dr. Dre and Lil' Bow Wow, incorporating comedic "Home Alone" references
– Soundgarden's "Black Hole Sun" – a grunge classic set in an eerie, unnervingly perfect suburban neighbourhood with apocalyptic psychedelia