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Box Office: ‘Avengers: Endgame Encore’ Leads With $11.2 Million on Friday as A24’s ‘Primetime’ Takes Second
“Avengers: Endgame Encore” returned to the top of the North American box office seven years after its original release, taking $11.2 million on Friday from 3,060 cinemas. The Marvel re-release is expected to make about $26 million over the weekend, helped by anticipation for “Avengers: Doomsday”, due in December.
A24’s “Primetime” opened second with $8.49 million, while “The Heart of the Beast” placed third with $7.45 million. “Resident Evil” fell to fourth after last week’s franchise-best opening, earning $6.9 million, and animated film “Forgotten Island” debuted in fifth with $4.38 million; projected weekend totals were approximately $20.5 million, $20 million, $23.5 million and $11.5 million respectively.
In short
- “Avengers: Endgame Encore” led Friday’s box office with $11.2 million.
- “Primetime” opened second despite criticism from real-life figure Chris Hansen.
- “Resident Evil” dropped to fourth after a strong debut.
Explained simply
Re-releases bring successful older films back to cinemas, typically to generate additional revenue and maintain audience interest in major franchises ahead of new instalments. Studios use this strategy to profit from films that continue to appeal to the public whilst preparing audiences for forthcoming related releases.
The box office refers to the total amount of money earned from cinema ticket sales, measured weekly across North America. The film industry closely follows these figures as they reveal audience preferences and patterns of cinema attendance.
Understanding which films attract audiences helps studios decide what films to produce and how to market them. Different studios and distributors simultaneously release films, competing for the same cinema screens and audiences each week.
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