The article argues that rock remained vital in the 2010s, highlighting Brittany Howard, Alex Turner and Dan Reynolds as vocalists whose distinctive styles helped define the decade. It presents their voices as powerful, recognisable and capable of matching or surpassing singers from earlier eras of rock.

Howard is praised for bringing grit and technical skill to Alabama Shakes, particularly on “Hold On”, while Turner’s rapid lyrics and pronounced English accent helped shape 2010s alternative rock and renewed interest in British bands. Reynolds is recognised for his forceful delivery on Imagine Dragons’ “Believer”, which the article describes as an example of the raw energy and power of his singing.