The Sheffield Tribune has partnered with Postcode Lottery to offer 200 free annual subscriptions to people aged 16-25. The initiative aims to expand access to trustworthy local journalism amongst younger readers, who often struggle to afford news subscriptions, whilst combating the spread of artificial intelligence-generated content and misinformation.

The partnership is part of Postcode Lottery's wider commitment to supporting local communities through journalism funding. Interested young people can claim a subscription through the Tribune's website using an ID verification service to confirm their age, making quality local news available to a demographic typically facing financial barriers to paid news access.