Meta has launched Muse for Small Business, an AI agent tailored for small business owners that integrates with their professional accounts on Facebook and Instagram. The tool can access business analytics and advertising accounts to provide insights and automate tasks related to social media presence and ad campaigns, representing Meta's expansion of its AI agent capabilities beyond consumer users. This follows the company's recent launch of a consumer version of Muse and its announcement of an enterprise AI business targeting large firms.

The agent can connect to a comprehensive suite of third-party services including Shopify, Slack, Figma, Canva, Intuit QuickBooks, Stripe, Notion, Asana and Zoom, enabling it to assist with broader business tasks such as analysing financial performance, identifying unusual expenses, and developing growth strategies. Meta suggests example use cases including financial analysis with anomaly detection, inbox and calendar management, and multi-channel sales analysis. The service is offered free for standard usage, though intensive or heavier use may require a paid subscription, mirroring the consumer version's pricing model.