MAGA podcasters and influencers who championed Donald Trump's 2024 election victory are significantly reducing their focus on the president as attention turns to midterm elections. Podcast mentions of Trump's name have fallen nearly 70 per cent from their election-year peak, with content creators citing shifting algorithms and changing viral trends rather than any deliberate editorial choice to move away from Trump coverage.

Democratic Senate candidates Abdul El-Sayed of Michigan and James Talarico of Texas have become the new focal points of MAGA discourse, partly because Trump himself is directing his supporters' attention towards these figures by publicly attacking them. Both candidates have developed substantial social media followings—El-Sayed with 1.7 million Instagram followers and Talarico with 2.5 million—and Republican campaigns are spending millions on videos highlighting their past controversial statements on subjects ranging from gender identity to police funding, content that generates significant engagement and outrage among conservative audiences.