Slovenia’s .si domain sees a surge in registrations after Trump’s ‘super intelligence’ order
President Trump signed an executive order mandating that US government agencies refer to "artificial intelligence" as "super intelligence", triggering unprecedented demand for Slovenia's .si domain extension. This mirrors the surge in the .ai domain (Anguilla) when AI became mainstream, potentially bringing significant revenue to the country and creating speculative opportunities for domain buyers.
Registry SI reported a 2,199% increase in .si domain registrations in September, with 11,000 new addresses recorded on 30 September and approximately 13,000 registered in the subsequent 24 hours. Hosting platform Hostinger reported .si as its second most popular domain after .com, with nearly 4,300 registrations on 30 September and about 5,400 on 1 October. More than half of registrations originated from the US and India; only about 3% were explicitly AI-related, and some .si domains are already reportedly selling for over $1 million, with many buyers acquiring them for brand protection or speculative resale.
- Trump's order to call AI "super intelligence" sparked a 2,199% surge in .si registrations
- Some .si domains already reportedly selling for over $1 million
- Hostinger reports .si is now its second most popular domain extension
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President Trump signed an executive order directing US government agencies to use the term 'super intelligence' instead of 'artificial intelligence'. This created a sudden surge in demand for Slovenia's .si internet domain extension, since the abbreviation matches the new terminology.
Domain names have become valuable assets that companies purchase to protect their brand identity and that investors acquire for potential profit through resale. Slovenia's .si domain has become particularly sought-after on these grounds. An earlier parallel example is the .ai domain, which belongs to Anguilla and experienced a boom in registrations as artificial intelligence gained mainstream attention.
Buyers of .si domains are primarily from the United States and India, purchasing them for brand protection or investment purposes rather than specifically for AI-related ventures. Some domains are already selling for substantial sums.