Amazon unveils premium 12.3-inch tablet with glare-reducing matte screen
Amazon has announced the Alexa Tablet 12 Pro, a $499 Android tablet aimed at offering a more premium experience than its low-cost Fire range. It has Google Play access and a standout optional matte screen that sharply reduces glare, potentially making the device more useful for reading and outdoor viewing.
The tablet has a 12.3-inch display, a MediaTek Dimensity 8400 processor and either 8GB or 12GB of RAM; the Nanomatte version is listed at $549.99. Amazon says battery life rises from 16 to 20 hours in Kindle mode, which offers colour and grayscale display settings. A magnetic pen and keyboard are available, while Alexa features are built prominently into the interface.
- Amazon’s new tablet starts at $499.
- Its optional Nanomatte screen greatly reduces glare.
- Kindle mode extends claimed battery life to 20 hours.
New here? Start with this
Amazon sells affordable tablets under its Fire brand, positioning them as budget devices for basic tasks and media consumption. The company has now announced the Alexa Tablet 12 Pro at $499, marking a significant move upmarket to compete with premium tablets from other manufacturers whilst maintaining deep integration with Amazon's services and Alexa voice assistant.
The tablet's defining feature is an optional matte screen that sharply reduces reflections, addressing a common frustration for users reading or working outdoors or in bright indoor settings. With a 12.3-inch display, strong processing power, and battery life reaching twenty hours in reading mode, the device is designed for both media consumption and productivity, supported by optional pen and keyboard accessories.
Running on Android, the tablet gives users access to the Google Play app store alongside Amazon's own services and applications. This positioning allows Amazon to offer a more open alternative to its budget Fire range whilst keeping customers connected to its broader ecosystem of devices and services.
Business Companies Gadgets Technology
Read the full article at the source →
Originally published by The Verge as “Hands-on with Amazon’s Alexa Tablet 12 Pro and its wild new matte display ”.